Udemy - CPA University - Build a Successful CPA Marketing business

Course Link

Success:

1. Create road map.
2. Time commitment.
3. Understand Marketing/Industry.
4. Understand Sales.
5. Understand skills needed.
6. Budget
1. Small budget.
2. Intelligent spending and invest is the key.
7. Get rid of unrealistic expectations.
8. Test or Optimize:
1. Banners.
2. Ads.
3. Landing Pages.
4. Sales Text/Copywriting.
5. Networks.
6. CPA Offers.

Sales:

1. Sales
2. What are you selling?
3. To whom are you selling?
4. No Stigma with selling.

Sales is more emotional than logical.

* Emotional response.

* Think of your major purchases.

* e.g. Home.

Points:

• Once you understand you are in a better position to sell to your purchases.
• What is it your selling? An emotions?
• You are selling some type of happiness in exchange for a click or a form submit?
• Needs to be worth their time and action.
• View the selling resources with this module for more info.
• Identify what people want?
• Value proposition : what's in it for me?

Points to remember:

• Don't treat your customers/prospects as clicks & commissions.
• They are real people -Seek 1st to understand them.
• People don't care how much you know about CPA.

Example: Joe Girard (Most successful salesperson in history (According to Guiness Record).

Begin Researching important trends:

• For Baby boomers.
• For Generation X-ers.
• For Generation Young.

Requirements:-

1. HTML Editiors:
1. Dreamweaver.
2. Wordpress.
2. Domain Registrarar:
1. Bluhost.
2. Godaddy
3. Registers
3. Web Hosting:
1. Hostgator.
2. Mochahost.

Action Module:

1. Download HTML editor.
2. Signup godaddy and mochahost.
3. Optional: Begin build your own website.
1. Nothing fancy
2. Personal or business.
3. Just a Draft.
4. Images,
5. Pages,
6. Link to your social media.

Most Popular Niches:

1. Weight Loss:
1. Pills
1. Natural Energy
2. Weight Loss Boosting.
2. Diets
1. South Beach Diets.
2. Atkins Diet
3. Exercise.
1. Yoga
2. P90X
2. Dating:
1. Meet singles in your area.
2. Demographic Ethnicity, Religion, Personal situation.
3. Ashley Madison
3. Make money online:
1. Work from home.
2. Internet Marketing
3. Forex Trading.
4. Binary signals.

Other Popular Niches:

1. Loans/Mortgages/Financial Products.
2. Gaming (Huge Demand) (Est. mobile games.)

Where else can you find niches?

1. Dmoz.org
2. What do you like to do?
3. Martial Arts (Learning, Movies). e.g. Kungfu, Taikundo.
4. Trend sites (Google Trends).

Niches (Action Module):

Brain storming niches.

• Create list of 7 to 10 niches.
• 2-3 sub niches for each niches.
• Better to have knowledge of these niches, but not necessary.

Getting started with CPA networks:

1. Maxbounty
2. Peerfly
3. Neverblue
4. (Others from CPAhunterpdf.pdf)

Get approved to Maxbounty.

Maxbounty profile creation :

Promotion Methods:
Q. How would you describe your experience level?

• Beginner.
• Little experience.
• Some Experience.
• Vast Experience.

Q. Describe your past experience?

Q. How do you currently promote offers?

Q. What offers are you looking for? [Niches]

Q. Website URL:............. [Not Mandatory] but Highly recommended.

Q. Incentive Traffic?

N.B. : Read the terms and conditions.

Join the CPA Networks:

• Well trusted.
• Free to join.
• Visit Affpaying.com for reviews.

Tips:

1. Your Affiliate Manager is your friend.
2. Don't Waste their time.
3. They can send good offers.
4. Have a professional website setup.
5. Make it trustworthy.
6. Use Wordpress.
7. Use Professional Email Address. e.g. affiliate@yourdomain.com
8. Answer the phone:
1. How you will generate traffic.
1. PPC
2. Media Buying.
2. Verticals. [Niches/Sub-Niches.]
9. Read the terms and conditions.
1. Get to know your niches.
10. If not enough revenue income, they will De-Activate your account.

Action Module on Signup with CPA Networks:

1. Sign up for 5-7 CPA Networks.
2. Remember: Be organized.
3. Read Agreements: throughly.
4. Estimated time: 1 Hour.

Understanding Good CPA offers:

1. Different kinds of "Completion":
1. Email.
2. Short/Long Forms.
3. Download.
4. Free Trials (*)
5. Sales.(*)

General Criteria for CPA offers:

1. Free?
2. Payout (Per Lead)
3. EPC (Earning per click) e.g. 1300 clicks with $1000 Commission.

General Criteria for Landing Pages:

1. Does it look professional?
2. Is it convincing?
3. Is it clear?
4. Is it trustworthy?

Reviews of Various Forms and Landing Pages:

• See at Maxbounty.

Review of CPA offers:

• Loading of Landing page.
• Approval status.
• Daily Capacity.
• Allowed Traffic types.

Action Module on CPA Offers.
Home work:

• Pick 3-5 CPA offers based on previous criteria from 1 Niche.
• Do a Search and Check reviews.

Basic CPA Strategy:

1. Direct Linking.
2. Landing pages.

Direct Linking:[Ad]----------> [CPA offers.]

Benefit:

1. Faster (No Web page.)
2. Cheaper (No Web page.)
3. Less knowledge required.

Landing Page Strategy:

[Ad] ----------> [Landing Page] ----------> [CPA offers.]

Benefit:

1. Better conversion rates
2. Pre selling.
3. Free Traffic [If SEO optimized.]

Elements of Good Landing Page:

• "Warms" the buyer.
• Pre-Selling the offer.
• Better landing page than the advertiser's offer.

Landing Page Basic Structure:

• Headlines (Very Important).
• Graphics and images.
• Content (Focus on bullet points)
• Call-to-action
• HTML editor to modify the landing page.
• Another option: Use Landing page generator.
• Outsource to Elance, freelancer or Fiverr.

Types of Landing Pages:

1. Review type: Multiple offers (Separate pages or posts for each offer.)
2. Regular Pre-selling.
1. Just to help worm up the prospective customers.
2. Will help you convert.

Home Work: Landing Page Action Module

1. Begin building a landing page.
2. Review or pre-sell.
3. Relevant to the CPA offers.
4. Build a total of 2-3 landing pages.

-----------------1-------------------------

Alexa.com
QuantCast.com

1. Sign up with 2-3 Ad Networks.
2. Make an initial deposit.
3. Not running anything. 
4. Not buying anything.

Building Banners:

1. Static or animated.
2. Pro or Armature.
3. Benefits/Drawbacks.

Image Editing Program:

1. Photoshop
2. GIMP (Free).
3. Online Sites:
1. Pixlr
2. Bannerfans.

Using images from:

1. Shutterstock, etc.
2. Google copyright/licensing issues! Dont steal.
3. Banners: Psychology of color usage.
4. Creating Banners in GIMP.
5. C YT vdos and handouts.

------------------ 2 -------------------------

Requirements:

1. HTML editor.
2. Banner creating editing software.
3. Budget ($200 to $300 monthly).
4. Time.

Plan for at least 3 Months:

1. Learn the system.
2. Learn from the mistakes.
3. Evaluate what's working or not.
4. Test different offers/Landing pages/Ads etc.
5. Optimize winning campaign.
6. Increase ROI.
7. Duplicate the system.
8. Aim for at least $100 per day.

Media Buying:

1. Popular
2. Consistent.

Drawbacks:

Can be costly to implement.

Major AD networks:

BuysellAds

Clicksor.

CryptoBlox.com

Other Ad networks.

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Media Buying:

1. Mindset modules.
2. Psychology of selling/buying.
3. Banners/Ads.
4. Media Buying.
5. Split testing and optimization.
6. Scaling.

Psychology:

• Short attention span (10 to 15 sec).
• Skeptical.
• Don't like being sold/ads.
• Certain headlines/colors will grab their attention.
• Understand how colors affect psychology.
• Reference hand outs.
• Look @ Web pages.
• Look @ Web Designs.
• Start thinking like your audience.

Content Locking Tips:

1. Wordpress for content locking.
2. PLR store for free e-books.

All Content to download.